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Marketing Hype
Written by Administrator   
Friday, 14 September 2007
How desparate do you have to be to believe all this hype? I'm fed up with the hogwash that floods this marketing field every day. Four foot long sales pages written to jerk you around to make you buy. Pressure tactics to increase your fear of loss. People should treat people better than they do.

This is a stake in the ground. A battle flag for treating people with respect and not using them like cattle with credit cards.

I just monitored a particular set of keywords on Google ads for 20 days and found only one set of ads were present during that entire 20 day period. In other words, it is pretty certain that this one adword user is the only person making money in that market. The campaign is "making money online". All the other ads came and went as people adjusted things trying to make them money earners. That's not to say that several more are not making money, but this particular ad campaign is the only one that never changed. I believe it is making money. And making that money reviewing four products and spinning them to sell to desperate people looking for salvation in this dog eat dog world.

The problem I have is that I went to that page and looked at the four programs the adwords user reviews and the review site. I'm sure a lot of other people have gone there because his first choice product is the top performing product on Clickbank. The gravity was over 600 the last time I looked. And I too thought it was a good site. The reviews looked good, the products sounded very interesting. He claimed to be making money using two of the programs. Was it really this easy? Maybe I just needed to buy this product and see the exact system this guy used to make money in the first week.

Now, I've spent considerable money over the last year on advanced ebooks and seminars. I have a feel of what works and what does not. And it is not easy to make any of this work. It takes work and skill and experience. If someone makes money in their first few months then it is a fluke and they are no more likely to continue to make money on their next campaign than any other novice. There is a good amount of randomness and luck in this business. What did you learn and when did you learn it? Why did you choose that product? Who do you know? What do they know? Are you on the right email lists? Did you fight your way through all the crap? Pay your dues?

Even after you find the right ebooks and listen to the right people, it takes time to absorb all this stuff. And to get the right tools.

The problem is that a lot of people these days were not raised right. They are low quality neighbors. They see you as a mark, someone to be manipulated into buying their product. You are not a person, just a resource to be used. And to accomplish that goal, they have either convinced themselves it's OK to spin things until it sells or they never knew the difference. That is the difference between a good person and a bad person. Act the way you want the world to work.

I decided I should buy two of these products and test them. Maybe they would teach me something important at the same time.  They said they had a money back guarantee. That made me feel safer. We shall see.

The products on that site will be reviewed here as well. Just not so positively I suspect.  I want to give honest reviews. And that will not sell many products, but maybe it will sell the good ones.






 
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