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Review: SpeedPCC
Written by Administrator   
Friday, 12 October 2007
SpeedPPC is a powerful tool for fast, effective creation of Adword Campaigns for Google, Yahoo and MSN. Speed PPC is a Windows application that allows you to create PPC campaigns quickly and easily. If you have only five keywords, you can create five ad groups by hand, but when you have a hundred keywords you need Speed PPC to automate the creation of a hundred ad groups. The gurus say that small adgroups are better than cramming all the keywords into one group. The best way is one keyword per ad group. For that you need a tool like Speed PPC.

You start out by entering your keywords into SpeedPPC. You have a primary and an optional secondary list. The program combines those two lists in various ways to produce the final list. You can add geographic names (states, towns) to a service. Or you can add "Buy " in front of product names. Or you can tie a keyword to a particular web page for that product. All of this is automatic for the entire list of keywords.

Once the keywords are finished, you create The text of up to six ads. These six or less ads are used in each ad group. With one ad group per keyword, and six ads per adgroup, you and quickly generate 100's of ads, each with a unique keyword and each with the ad content modified by that particular keyword. This thing generates huge Adwords campaigns in a matter of minutes. And they are good campaigns, at least in terms of how they are organized. You still have to write good ads and choose all the other variables that affect your success. But you gain a huge advantage by having the campaign generated for you.

Once the entire campaign is generated, it is exported by copy and paste into Google's free Adword Editor. The Google Adword Editor is the standard way to create and upload big campaigns into Adwords. The other search engines can also use these exported campaigns, although it is easier at this time to use Google than Yahoo and MSN. The other two are more difficult since they don't have anything equivalent to the Google Editor.

I've been using this software for a month or more and I like it very much. The developers have been responsive. They fixed bugs quickly and appear highly motivated to improve the tool. I've bought the PPC Classroom training and they highly recommend SpeedPPC because it supports their training which is focused on effective affiliate sales using Adwords.

I'm still learning all the ins and outs of Adwords, but SpeedPPC gives me a big boost toward doing it right. I highly recommend SpeedPPC for someone going for affiliate sales by means of Adwords or other PPC campaigns.
 
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