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Backlinks - Building Your Net
Written by Administrator   
Wednesday, 24 October 2007
If you have a website, you need links back to your site from other sites. Do it by hand or use tools.
We all need back links. Google, for one, ranks your site by how many other important sites link to you. The importance of the other site is determined the same way.

Try to get several Page Rank 6 or 7 sites with good links back to your site. The more the better. When the search engines see that these important sites link to you, then they think that your site must be important too. When someone searches for "widgets" and your site is about widgets, then the search engines return your site higher on the results page because your site is important. And we want to be on the first page because very few people look at page two or later compared to how many people read the first page.

There are several ways to get back links.

  • Ask for them.
  • Pay for them.
  • Trade for them.
  • Post on forums with signature links back to your site.
  • Post on blogs and leave a link back to your site.
The first two can be handled in part by using Directories. These are special sites that make it their business to create databases of sites on a topic or on all topics. Some are free, but most are paid. These sites also have a page rank. A few very high PR directories are free. Therefore, if you post your site to these free directories, you then have a high ranked site with a link to your site. Google, for example, likes directories and will use these back links to evaluate the worth of your site.

So the first thing you should do is to post your site to free, high ranked directories. If you have a budget, a few paid directories may be worth the cost. You have to analyse logs to determine how many people are coming from a particular directory.

A good tool to handle hundreds of directories is Directory Submitter
This tool has a list of over 2000 directories. You can see if they are paid or free, what their page rank is and what Alexa rank they have.  It's easy to see the ones that are good for you to register with.  Some are just getting started and may not have a rank greater than your own site. 

You fill in a bit of information and the tool submits that information to the directory site one at a time by taking you there in the browser. You can edit details or make changes on the spot. I find this better than expecting a tool to do the entire submission. They never get it right on automatic.  It takes a human to get it right.



 
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